“Daddy, will you help me with my speech?”

    That’s how it began. Several years ago, my 10-year-old daughter Annie was running for secretary of the fifth grade class of Dunwoody Springs Elementary School. All the candidates would have to deliver a speech the next day to the entire class in the school cafeteria. Annie first showed her talk to her mother, who promptly passed her on to her father, the professional communication skills coach.

    How Annie crafted her winning speech is a lesson in how to simplify a topic and deliver an easy to understand presentation.

    Annie’s first draft was a complicated mess. It was a single confusing paragraph with many conflicting ideas. I couldn’t understand it and I told her so. Of course, I suspect that I delivered my critique in a tone of voice that was a little too blunt for a 10-year-old. When I finished delivering my initial feedback, Annie burst into tears, ran up to her room, and slammed the door.

    When I persuaded her to open the door, I apologized and sat down next to her on the bed. “O.K. Annie,” I said. “Let’s put your speech away for a second. Tell me three short sentences that you want your classmates to remember about you.”

    Deciding on Three Core Sentences

    Wiping away the tears, Annie sat for a moment and then said. “I’m going to work hard. I’m going to listen to the students. And I’m going to make sure that we clean the bathrooms.”

    “OK. Sit down at the computer and write out those three sentences,” I said. “Call me when you’re done.”

    When she was done, I had her place those sentences at the beginning of three paragraphs that would form the core of her speech In each paragraph I had her give examples or stories that supported her point. In support of her point that she is “going to work hard,” she said that she always does her homework and practices piano (She didn’t mention that her parents sometimes need to pester her to do those things.)

    Once she had written her three paragraphs, she added an opening and a closing asking for her classmates’ votes.

    A Simple Process to Help Focus Any Speech

    This is the same process that I’ve used hundreds of times in helping my clients. I worked recently with a software salesman. Like Annie with her stump speech, he was struggling to create a simple pitch. I asked him, “If your prospect could remember only three short sentences about your product, what would you want those sentences to be?”

    He thought for a moment and then said, “We can lower your costs. We can increase your revenues. And we can make the end-user experience easier.” The salesman filled out the presentation with stories and examples of how his product delivered on the promises of those three sentences.

    For attorneys the process is the same. For a speech on protecting trade secrets, ask yourself “What are the three simple sentences about trade secret protection that I really want my client to remember?” Those sentences will be the core of your message.

    Next time you have to create a presentation, begin with the three core statements that your audience must remember if they remember nothing else. It will help you sell your ideas and may even help you win secretary of your fifth grade class.

    Are you better than a fifth grader?
    Are You Smarter than a 5th Grader? is an American quiz game show. It originally aired on Fox where it was hosted by Jeff Foxworthy. It is produced by Mark Burnett. The show premiered as a three-day special which began on February 27, 2007, with the first two shows each a half-hour in length. more
    How many hours should a 8th grader study?
    8 hours in 8th class… and so on. Don't fuss, this includes school hours. more
    Are U Smarter than a fifth grader game?
    Are You Smarter Than A 5th Grader? is a charmingly humorous quiz game based on the popular TV franchise. Multiple-choice questions, true-or-false challenges, and mini-games will test your proficiency in 24 different subjects. Faced with a tough question, you can always rely on your classmates for help. more
    Are U Smarter Than A 5th Grader host?
    Hosted by John Cena. The hit game show where adults have to answer grade-school level questions to win big is back. And this time, the kids play a bigger role as they help contestants prove that they're smarter than a 5th grader. Hosted by John Cena. more
    How much IQ should a 5th grader have?
    The average score of an IQ test, administered to a large sampling of the general population, has been consistently around 100. This is within the range most people would consider to be smart (or normal), and it's an appropriate baseline for establishing the standard deviation. more
    Are you smarter than a 5th grader Aus?
    Are You Smarter than a 5th Grader? is an Australian quiz show (based on the American show of the same name) produced by Roving Enterprises that debuted on Network Ten on 26 September 2007. It is hosted by popular TV personality Rove McManus. more
    How fast should a 7th grader type?
    WPM in 5th grade, and 27 WPM in 6th grade. All of this is with high accuracy. For 7-12 graders, this web site also presents a keyboarding course in which students are expected to type at 45 WPM with high accuracy by the end of the semester. more
    Are you better than a 5th grader?
    Are You Smarter than a 5th Grader? is an American quiz game show. It originally aired on Fox where it was hosted by Jeff Foxworthy. It is produced by Mark Burnett. The show premiered as a three-day special which began on February 27, 2007, with the first two shows each a half-hour in length. more
    How many AP is a 10th grader?
    10th grade is the first grade when many high schools will let you start taking AP classes. They are supposed to be college-level courses, so it makes sense that you wouldn't be ready to take them before that. In our opinion, 2 classes are the maximum number of AP classes you should consider taking in the 10th grade. more
    Are U Smarter Than A 5th Grader game?
    Are You Smarter Than A 5th Grader? is a charmingly humorous quiz game based on the popular TV franchise. Multiple-choice questions, true-or-false challenges, and mini-games will test your proficiency in 24 different subjects. Faced with a tough question, you can always rely on your classmates for help. more
    Are you smarter than a 5th grader Philippines?
    Kakasa Ka Ba sa Grade 5? ( transl. Are You Tough Enough for Grade 5?) is a Philippine television game show broadcast by GMA Network. The show is the Philippine version of Are You Smarter than a 5th Grader?. Hosted by Janno Gibbs, it premiered on October 27, 2007. more

    Source: www.linkedin.com

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