Chuyên mục

    • Overview
    • History – Development
    • Vision - Mission
    • Management System
    • Member Units
    • Distribution
    • Awards
    • Technology

    Burst into internal strength before the games

    Saigon Beer is leading brand name in Vietnam beer industry with about 140 years of developing. Saigon Beer is recognized as National Brand and also honored to be the 351st member in Berlin Beer Academy – one of the cradle of global beer culture.

    • Affirm Class
    • Quality Builds Trust
    • Social Responsibility
    • Change To Survive And Develop

    Vietnamese consumers are familiar with the brand: Saigon Beer (or Bia Saigon) of Saigon Beer-Alcohol-Beverage Corporation (Sabeco). In 2017, Saigon Beer has been over 142-year original history, 40-year brand building and development. Since that 142 milestone, the yellow beer bubbles flow has continuously kept up the future way, always made Vietnamese proud of their products.     

    The unique taste of Saigon Beer is the inspiring taste combined with the spirit of Saigonese’s generosity and the rich of the Southern land, making it an in dispensable part of everyday life. With 2 bottle of 610 ml Larue bottle and 330 ml bottle of beer in the first takeover period. Until now, Saigon beer has developed 8 type of products such as Saigon Lager 450 bottle, Saigon Export Beer bottle, Saigon Special bottle, Saigon Lager 355 bottle, 333 Premium, 333 beer can, Saigon Special can, Saigon Lager can.

    Over 145 years of establishment and development, with many difficulties and challenges; up to now, although the market has appeared many famous beer brands in the world, Saigon Beer and Beer 333 are still Vietnam's leading beer market in Vietnam, on the way to conquer the markets such as Germany, the US, Japan, the Netherlands and so on.

    Quality assurance and quality control guidelines are the most important - strictly follow technical regulations in quality management to the top. Saigon Beer has implemented successfully and applied ISO 9001 - 2008, ISO 1400 and HACCP quality management system in corporations, member companies all over the country. The quality of Saigon Beer has been increasingly recognized by Bureau Veritas Certification's Quality - Food Safety - Environmental Management System. Saigon beer products has been manufactured with high quality equipment imported from advanced countries in the world, ensuring high precision synchronized, mounted in an automatic production line together. The team of skillful workers and technicians has brought about the successful combination of modern technology with traditional long-term fermentation to create the products with stable quality and distinctive flavor in Vietnam market.

    To bring the quality products to Vietnamese consumers, Sai Gon Beer constantly invests in developing and renewing technology with the example of the most modern Sai Gon - Cu Chi Beer Factory. South Asia and the modern system of Saigon Beer factories are synchronized across the country. The factories of Saigon Beer are not only modern and domestic in scale, but also applied the international system "Green Plant" including 3 criteria: fuel economy, high efficiency and especially filter technology. Besides, scientific and modern management system, stable source of materials are the factors that bring about the stability of quality of Sai Gon Beer. With that effort, Saigon Beer has received many prestigious awards in the country and abroad. Typically, in 2015, Beer 333 Premium Export was honored to be awarded the AIBA International Gold Medal 2015 with the best product certification in the style of Lager. In addition, Saigon Beer is awarded Silver and Bronze for Saigon Lager. This is a great opportunity for Sai Gon Beer to be exported to foreign markets and to raise the brand value in Vietnam and international markets. "  

    Inheriting and promoting through generations, the sharing has the Saigon Beer culture, the message "Saigon Beer join hands with the community" has been the guideline for all activities of the Corporation and spreads all the system. Every year – along with the sustainable development in business with a sense of responsibility to the community - Sai Gon Beer has contributed tens of billions of VND to the heroic activities of the Vietnamese Mother, community activities in response. to the national target program to build new countryside, etc ... as well as activities coordinated with organizations such as the Central Youth Union, Ho Chi Minh City Union ... etc. From 2013 to 2016, Sai Gon Beer has contributed over 200 billion VND to social activities. Especially since 2015, the strategic cooperation between the Corporation and the Central Ho Chi Minh Communist Youth League has contributed actively to respond to the campaign of the Government "Vietnamese people prioritize using Vietnamese goods".

    The country's economy is now recovering, growing more steadily than in the previous years; however, weather and environmental fluctuations have significant influences on consumption in general and Beer market in particular. In addition, the policy of increasing the excise tax and restricting the consumption of alcoholic beverage also impacted on the consumption of Sai Gon Beer. Especially, since 31/12/2015, the ASEAN economic community officially formed. In addition to the presence of domestic beer brands, the market penetration of the world's leading beer brands with the advantage of brand and financial potential, creating increasingly intense competition pressure. It requires Vietnamese businesses to have new "mindsets" to survive and integrate in this large commodity market. Facing difficulties and challenges ahead, in the spirit of identifying change is always a matter of survival and development. Mr. Vo Thanh Ha - Chairman of the Board of Directors affirmed that "Sabeco's focus in the long-term development process is the comprehensive restructuring in all areas of organizational structure, Products, investments, promotion of branding, information technology application in corporate governance, etc., in order to maximize internal resources, in addition to continuing to divest according to the roadmap. Technology is the foundation and management is the deciding factor, "in the spirit of" Unity - Innovation - Transparency - Effectiveness ", Sabeco is determined to complete the next Highest value for shareholders and investors, continues to affirm the pioneering position in the beer industry in Vietnam market, reaching out to the region and the world "

    In 2016, Sabeco is officially listed shares on the Ho Chi Minh City Stock Exchange, becoming the market capitalization company in Vietnam. Publicity and transparency are also seen as important "pushes" to push for change, as Sabeco's share price has surged, becoming one of the highest value stocks in the market. Contract and significantly increase value for shareholders, investors. 

    History and Development

    Mission - Vision

    VISION 2025

    Develop SABECO to become the leading beverage group in Vietnam, having firm foothold in regional and international markets.

    MISSION

    Develop Vietnam’s beverage industry to keep pace with the world.

    Promote the culinary culture of Vietnamese people.

    Improve the quality of life by providing high quality, safe and

    healthy beverages.

    Bring practical benefits to shareholders, customers, partners, employees and society.

    Satisfy and meet the needs of beverages under the international food safety standards “Food hygiene and safety and environmental protection”.

    Fulfill obligations to the State on the basis of transparency in business.

    Actively participate in community activities.

    Ensure the development towards international integration.

    CORE VALUES

    1. Traditional brand: The superiority of a traditional brand is built and confirmed over time. Customers have many choices and be well taken care of the services. SABECO has become a “top of mind” in the hearts of customers.

    2. Social Responsibility: The development of social responsibility is the tradition of SABECO. We provide the society safe and useful products, and we always wish to share and take responsibility for social work and environmental protection with practical action.

    3. Cooperation for Mutual Benefits: We build "mutually beneficial" partnerships as the basis for sustainable development. We develop appropriate policies for long cooperation to partner.

    4. Sticking: Sticking to a friendly, sharing environment. Where people are empowered to learn, create and contribute to the joy of success.

    5. Continuous improvement: We are not satisfied with present and are always dreaming of rising, learning, creating, and innovating to meet constantly changing needs. Continuous learning, creativity and innovation is our style.

    Distribution

    Saigon beer has been exported to 38 countries: 

    Europe: France, the Netherlands, the UK, Sweden, Switzerland, Russia, Denmark, Spain, Czech Republic, Austria, Italy, Germany, Romania;

    Asia: Laos, China, Taiwan, Japan, Hong Kong, South Korea, Thailand, Singapore, Bahrain, Israel;

    -The Americas: USA, Canada, Panama; 

    -The Oceania: Australia, New Zealand, Kiribati

    Africa: Equatorial Guinea, Gabon, Cameroon, Ghana, Republic of Congo, Benin, Liberia and Sierra Leone.

    Awards

    • Product Awards
    • Corporate Awards

    333

    SILVER MEDAL

    “International Style Pilsener Runner-up” The International Beer Cup 2019 By: The Craft Beer Association, Japan

    BIA SAIGON SPECIAL

    GOLD MEDAL

    “International Style Pilsener” The International Beer Cup 2019 By: The Craft Beer Association, Japan

    BIA SAIGON LAGER

    CHAMPION

    “German Heritage” The International Beer Cup 2019 By: The Craft Beer Association, Japan

    BIA SAIGON LAGER

    GOLD MEDAL

    “Light Lager” The International Beer Cup 2019 By: The Craft Beer Association, Japan

    BIA SAIGON LAGER

    HUY CHƯƠNG VÀNG

    “International Smallpack Lager Competition”, Class 1 The International Brewing Awards 2019 By: The National Brewery Centre, UK

    333 PREMIUM BEER

    achieved GOLD Medal

    at Australian International Beer Awards 2015

    VIETNAM’S 50 BEST LISTED COMPANIES IN 2019

    Forbes Vietnam

    VIETNAM’S 50 BEST PERFORMING COMPANIES IN 2019

    Nhip Cau Dau Tu Magazine and Thien Viet Securities

    ASIA’S 200 BEST OVER A BILLION 2019

    Forbes Asia

    TOP 10 LISTED REPUTATION AWARD 2019

    Vietnam Report

    TOP 100 LARGEST PUBLIC COMPANIES

    Forbes Vietnam

    NO.1 BEVERAGE BRAND IN RURAL VIETNAM

    Kantar Worldpanel

    THE 3RD MOST VALUABLE VIETNAMESE BRAND IN 2019

    Forbes Vietnam

    OUTSTANDING PROGRESS IN ANNUAL REPORT CATEGORY

    Vietnam Listed Company Awards 2019

    Emulation Flag of Governance

    2013

    Emulation Flag of Governance

    2012

    Emulation Flag of Governance

    2010

    Diploma of merit of Prime Minister

    2013

    Labor Medal - Class III

    1997

    Labor Medal - Class II

    2014

    Labor Medal - Class I

    1996

    Independence Medal - Class III

    2002

    Independence Medal - Class II

    2008

    Independence Medal - Class I

    2014

    Bia Saigon

    has been recognized as National Brand  ​

    since 2008

    Vietnam Independence Medal

    2014 

    Technology

    • Beer production

    HISTORY OF BEER 

    Early story about beer

    There is a story beginning 4000 BC from the South of Babylone in Mesopotamia. Ninkasi, a Sumerian woman who made baked bread instead of baking the dough, but put into a jar of water instead of fermenting the batter. A few days later, she had a "divine" drink that made people feel lightheaded.

    In ancient Egypt around 3000 BC, beer and bread were important in the daily diet. Beer is considered a currency and people from Pharaoh down are drinking beer.

    In 55BC, Julius Ceasar conquered the Romans and brewing techniques were introduced into Europe.

    By the 13th century, there were hundreds of brewing monasteries for local residents. Some of these monasteries still exist to date in Belgium and the Netherlands. One of the biggest research of the monks is to use the beer to use to create a specific flavor and prolong the shelf life.

    In 1864, Pasteur published the results of experiments on fermentation: "It’s the yeast that causes the fermentation process" and explains the working mechanism of the yeast. In addition, Pasteur has put forward a widely applicable approach in the food industry: "Pasteur pasteurization". By this method, beer can be stored under conditions up to 1 year.

    The Milestones

    With  the invention of the steam engine in 1765, the chemical industry has turned the truth.

    In 1817, Daniel Wheeler developed a device for kilning and roasting malt to make a kind of cinematographic production of the types for manufacturing categories black beer later. Pasteur has explored the role of mushroom and made it a vital criteria for better beer production.

    In 1953, Morton W Coutts, a New Zealand manufactured development techniques release the time for the preparation and production before 4 months until 24 hours.

    Popular Beers

    Ale Beer

    Produced by fermentation chunks floating, the fermentation temperature is high from 15 to 23 oC so that the amount of ester produced makes the beer taste fruit: apple, pear, pineapple ....

    Lager Beer

    Lager beer is based on the Pilsener style, first produced in 1842 in the city of Pilsen (Plzeň), Czech Republic. The lager Pilsener beer is light, highly carbonated, with a strong flavor of hops and an alcohol content of 3-6% by volume. Saigon beer is part of this beer.

    Beer Production Process At Sabeco

    Grind small the malt into the particles size (or rice grain) to the required size so that the ingredients in the material can be dissolved into water and release the enzyme to catalyze the hydrolysis process.

    Hydrolysis of polymeric compounds such as starch, protein into fermentable compounds such as maltose, glucose, amino acids, etc. At the end of the malt process, sweeteners are obtained. Glucosinolation

    It is the process of removing ground paddy husk of malt seed from sugar solution

    The clear sugar is boiled with hops to produce a characteristic bitterness, while the boiling process also evaporates and precipitates unwanted compounds and sterilizes the solution.

    Remove ingredients such as petal berry, the precipitate formed during boiling

    The boiled water (100oC) is brought to the appropriate temperature for the yeast to operate as 10 - 15oC. This temperature depends on the type of yeast and the type of beer.

    Refrigerated yeast and yeast are put into the fermenting tank for fermentation. Yeast along with sugar is formed during cooking to form alcohol and CO2. Smell compounds for beer are also produced by yeast in this period. At the end of fermentation, the yeast will be removed from the fermenting tank for reuse for the next fermentation. The fermentation after fermentation will be transferred to the brewing tank to start the secondary fermentation process.

    Is the process of metabolizing or removing unwanted compounds formed during fermentation such as diacetyl. The brewing process ends when the contents of the beer are reduced to the desired level and reach the desired time of the beer

    BBeer pre-filtered will be cooled down to -1 and-2 ° C to form cold residue. These scales will be removed during filtration in the later.

    Yeast, cold residue, etc. will be removed to make the beer transparent.

    The filtered beer is stored in the beer tank pending for the extract brewing and packaging process.

    In extract brewing, beer is extracted into different packaging to meet the needs of customers. Keg beer has 2 liters capacity, 5 liters, 20 liters, 30 liters or 50 liters. Beer is extracted into a cans of 330ml, 500ml. Beer bottles have a capacity of 330ml, 450ml, 500ml, 750ml. Capacity of beer bottles, beer can depends on the market strategy and consumer tastes of each country.

    Who makes 333 beer?
    Sabeco Brewery 333 Premium Export Beer is a beer brewed in Vietnam. It is now made by Sabeco Brewery. 33 Beer was the original name of this Vietnamese beer, (pronounced "Ba Mươi Ba" in Vietnamese, which means "thirty-three). more
    Does beer make you fart?
    Beer consumption results in bloating and excess gas because it causes yeast overgrowth in the intestinal tract. Heavy or complex beers (i.e. Irish Death) are more likely to cause flatulence as they contain more complex sugars and live yeast to bind with those sugars. more
    Can root beer make you drunk?
    Root beer cannot make you drunk. Root beer made by the traditional process contains 2% alcohol, but sometimes, more alcohol may be added to make it a stronger alcoholic drink. It was classically made from the root bark of the sassafras tree or vine of Smilax ornata (sarsaparilla), which imparts it actual flavor. more
    What makes a beer not kosher?
    Other beers contain casein, a dairy ingredient. These ingredients may be non-kosher outright, so consumers should certainly avoid flavored beer without a reliable hechsher. In the vast majority of cases, flavorings are listed on the label, especially those that contain allergens, such as oyster or casein. more
    Can beer make you drunk?
    Summary. The number of beers needed to get drunk depends on its characteristics and your weight and body type. Some drinks are much stronger than others, and one or two craft beers can lead to intoxication. The consequences of excessive alcohol use are potentially severe and may lead to injury and death. more
    Who makes Kirkland beer for Costco?
    That's because, according to The Takeout, Costco contracts its beers from two separate breweries: Matt Brewing and Gordon Biersch, which also does business as Hopfen Und Malz Brewing Co. Each brewery produces Kirkland beers for distribution to Costco stores on opposite sides of the country. more
    Can beer make you fat?
    Some studies have linked high alcohol intake from drinks like beer to an increased risk of belly fat gain ( 14 ). In fact, one study found that men who drank more than three drinks per day were 80% more likely to have a lot of belly fat than men who didn't drink as much ( 15 ). more
    What makes beer kosher?
    Generally beers made with malted cereal, yeast, water, and hops are accepted as “kosher by default” in most part of the world. In Israel, the United States, and Canada, however, some people consume only kosher-certified products even if they are technically kosher without certification. more
    Which beer makes you high?
    Every beer fanatic must have tried BroCode at least once in their life. It has 15% ABV which is massive. This may not be one of those relaxing beers because of its high alcohol content. BroCode is a wheat beer. more
    What makes a beer kosher?
    Generally beers made with malted cereal, yeast, water, and hops are accepted as “kosher by default” in most part of the world. In Israel, the United States, and Canada, however, some people consume only kosher-certified products even if they are technically kosher without certification. more
    What company makes Kirkland beer?
    Hopfen Und Malz Brewing Co. That's because, according to The Takeout, Costco contracts its beers from two separate breweries: Matt Brewing and Gordon Biersch, which also does business as Hopfen Und Malz Brewing Co. Each brewery produces Kirkland beers for distribution to Costco stores on opposite sides of the country. more

    Source: www.sabeco.com.vn

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