If you’re a person like Sebastian or me who’s collecting Starbucks mugs from all the places you visit during your trips and if you ever traveled through Italy, you very likely have experienced the same as we did, when we were searching for a Starbucks there. There just is no Starbucks in Italy! I remember, March 2016 was my very first time to travel to Rome, Italy, for work with a colleague. We both were going crazy looking for a Starbucks. As coffee lovers and sleepyheads, we needed coffee to keep us awake and be mentally fit all day long! More importantly, I am a mug addict and couldn’t wait to add the Italy Starbucks mugs to my collection.

    Anyway, I thought Starbucks is just everywhere in the world and was irritated not finding any in Rome. “It must be somewhere around in this famous ‘coffee city'”, I thought to myself. How wrong I was. After the first three days, all we could see were just coffeehouses in the streets and finally we googled the fact that Starbucks doesn’t even exist in Italy yet. But for good reasons, as I will show you. Let’s first dive into Italian coffee culture, before I explain the current situation of Starbucks in Italy, a country which is so well known for its art, good food and beverages.

    Coffee Bars instead of Starbucks

    In Italy, people call coffee shops “coffee bars”, “coffeehouses” or “cafés”. They are essentially serve traditional hot coffee, like café latte, cappuccino, espresso, or tea and other hot beverages. Well, I know what you’re thinking! The term “bar” may make you think that people have a crazy drinking problem in Italy. I would say they do – a coffee drinking “problem”! It’s part of the everyday routine of many Italians, to go to a coffee or espresso bar and order fresh coffee or espresso in the morning, in order to start their day, which contributes to the culture and the flair of the typical Italian street scenery. It’s not unusual, to just go into the bar and stand at the table instead of sitting and order your espresso or whatever you want, hence the term “bar”.

    How to order a coffee in a coffee bar?

    In order to enjoy the coffee like a local, remember to stand in the bar instead of sitting in a table! If you stand you often pay just half or third the price you would, if you take a seat. So, how do we really make order? First go to the cash register and say what you wish to drink and pay first. Then take the receipt, bring it to the bar with you, hand it to the server and he or she will hand you out the coffee. Sounds familiar, right? Well Starbucks’ business somehow imitates how the original coffee bars in Italy work! More about it in the next paragraph!

    History of Starbucks

    Howard Schultz is the CEO and founder of Starbucks how we know it today (even though the companies origins lay a bit further behind). His inspiration stems from traditional Italian coffeehouses as places where people can gather and stay for some time. So his play was to turn the Starbucks chain into a place that serves this purpose. In the past 30 years, Starbucks has been spreading this very concept into the world and now exists in pretty much every country, except for Italy. Why? Well, the Italians adore their food and drink culture and have a significant history when it comes to coffee, coffeehouses and the art of brewing and making a good coffee. That’s the reason why Italy didn’t permit Starbucks to come into the country so far. Well, this soon will be history.

    Starbucks in Italy is finally coming!

    Surprise! We are not kidding! The first Starbucks in Italy will finally open in late 2018! The first coffeehouses will open their doors in Milan and Rome. So if you are craving for Starbucks in Italy, then 2018 will be your year. Whether you love it or hate it but Mr. Schultz will bring his modern interpretation of traditional coffeehouses to Italy, where the roots of its concept have been flourishing since the late 18th century. True story: The Antico Caffè Greco in Rome for instance opened in 1760. Only Caffè Florian in Venice is older. It opened in 1720!

    This is the reason why Howard Schultz officially stated that Starbucks should come to Italy to “learn from the best” (and of course make good money there). The potential is huge, as Italians just love drinking coffee. No wonder that there are around 150,000 coffee bars in Italy. Picture this: If you would put 400 Italians in each one of the coffee bars in Italy, the entire population of the country would be off of the streets!

    With Starbucks about to come to Italy, there sure will be some additional places to enjoy a nice cup of coffee, or buy one of the famous mugs. Don’t miss it, if you are a mug lover like we are! Me & Sebastian are already getting ready to get a new souvenir from there. Not that we bought lots of stuff on our road trip through Tuscany already. 😁✌🏼🚙🇮🇹

    Why is there no Starbucks in Rome?
    Starbucks reportedly abandons Vatican site due to drop in tourists thanks to covid-19. Starbucks, the American coffee chain, is set to open an outlet in the heart of Rome's historic centre in the coming months, reports Dire news agency. The surprise move to Piazza S. more
    Is there a Starbucks in Rome?
    Starbucks opened at the Castel Romano shopping mall. No one could have missed it: the popular coffee chain is finally in Rome, but not exactly in the city center. The first Starbucks outlet in Rome is in Castel Romano Designer Outlet located in the Southern part of the capital. more
    Why there is no Starbucks in Rome?
    When and where has Starbucks Opened in Rome? The American chain opened its doors on the 5 th of April 2022 in Castel Romano Designer Outlet, just 30 minutes from Rome's historic city center. You will be able to appreciate your Starbucks beverage while enjoying discounts in the 150 shops in this shopping village. more
    Does Rome stink?
    Invisible Rome is gorgeous. Like the classic Italian masculine colognes of the 1950s, it's a particular style, and you have to like it, but if you do, the act of breathing is a real trip. The ancient walls give off a slightly dirty, sometimes greasy smell full of cedar and car and bus exhaust. more
    Is Rome smelly?
    Despite this foul-smelling atmosphere, the ancient Romans are widely admired for what appears to be an enormous commitment to hygiene and public health. We know they built vast sewer systems, such as the masterful Cloaca Maxima in Rome. more
    Is Starbuck Singapore Halal?
    Starbucks Singapore is not a Halal-certified establishment, as we source from various suppliers. However, we do take measures to ensure that there is no pork, lard or alcohol in any of our drinks and food offered in our stores. more
    Why are there no Starbucks in Rome?
    When and where has Starbucks Opened in Rome? The American chain opened its doors on the 5 th of April 2022 in Castel Romano Designer Outlet, just 30 minutes from Rome's historic city center. You will be able to appreciate your Starbucks beverage while enjoying discounts in the 150 shops in this shopping village. more
    Is there Starbucks in Rome?
    Starbucks opened at the Castel Romano shopping mall. No one could have missed it: the popular coffee chain is finally in Rome, but not exactly in the city center. The first Starbucks outlet in Rome is in Castel Romano Designer Outlet located in the Southern part of the capital. more
    What Starbuck means?
    The name Starbuck is primarily a gender-neutral name of English origin that means From The River Where Stakes Were Got. more
    Who built Rome?
    Romulus and Remus According to legend, Ancient Rome was founded by the two brothers, and demigods, Romulus and Remus, on 21 April 753 BCE. The legend claims that in an argument over who would rule the city (or, in another version, where the city would be located) Romulus killed Remus and named the city after himself. more
    What was before Rome?
    Before the glory of Rome, the Etruscans ruled much of what is now Italy. Some of Rome's first kings were from Etruria, and Etruscans may have founded the city-state that would dominate much of the known world for centuries. more

    Source: weareyourtravelbuddies.com

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